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Managing Your Content: A Strategic Approach

Content Management: Is this seminar for you?

Does your organisation develop lots of information yet your customers and staff have difficulty finding what they need? Do you need a strategy for determining what information is really needed?

Are you wondering how you can avoid duplication of effort that drains productivity?

Items covered in this one-day seminar include how to

• Recognise the importance of content in customer satisfaction
• Plan how to decrease development time for writers and slash translation costs
• Use standards to define the requirements of a content management system
• Know what content management means and how can it transform your organisation
• Get buy-in from management and colleagues for changes in process and practices
• Go beyond content development to content marketing and dynamic delivery of the right content to the right customers at the right time

You will learn how to

• Use the information process maturity model to determine the readiness of your organisation for a move to content management
• Create a vision statement that makes your goals vivid and memorable
• Develop a business case for moving to content management in your organisation
• Define your requirements for the best technology to support your goals
• Understand the roadmap and timeline for a move to content management.

Dr JoAnn Hackos will be presenting this workshop in Sydney on February 26 .

For more information, download our brochure. You might also be interested in JoAnn's Minimalism workshop - February 29 and March 1.

Don't miss out. Book Now. Early Bird Rate $900 (pay before 15 January)

Numbers are limited so register now by emailing training@techwriter.com.au

Discount applies for multiple bookings, TWIA and STC members after 15 January 2016

 

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