In this unit we take the skills covered in the Audience and Purpose and Language and Readability units a bit further and cover:

• writing effective paragraphs including
  • types of sentences in paragraphs
  • the structure of paragraphs
• some more considerations when writing
  • using active and passive voice
  • getting the correct tone.

Voice and tone are the elements of writing style that allow you to manage how your reader “hears” and understands what you are saying. Depending on the communication situation, you might want to create a sense of objectivity, authoritative distance, or make the information active and immediately accessible. You might want to present yourself as a formal, consummate professional or build a friendly rapport with your client.